The Honest Truth Campaign Blog

The Honest Truth

Each year over 825,000 people in the UK pass their driving test and enjoy the freedom and independence of being a driver. However, newly qualified young drivers are by far the highest risk road user group and road crashes are the number one killer of 17-24 year olds in the UK.The Honest Truth is a national road safety campaign delivered through collaboration with the emergency services, road safety organisations and driving instructors across the UK.  Our mission is to deliver no-nonsense, straight-talking road safety education, hence “The Honest Truth”.

We are working hard to reduce the number of deaths on the road. We work closely with a network of Approved Driving Instructors across the UK, providing them with training and materials to inform their young drivers of the main issues relating to road deaths for young people.

The Honest Truth unites the Fire Service, Police, County and District Councils, Community Safety Partnership and Driving Instructors.

For the first time public sector organisations are working alongside driving instructors to reach learners and parents with safer driving messages. Instructors have free resources and a seat at Board level.

It was established following several fatal crashes and in response to research showing that 17-24 year olds make up 10% of the population, but account for 49% of injury-causing crashes between 10pm and 5am.

Girl smiling with truth card - honest truth

The honest truth covers the dangers of:

  • Mobile phones
  • Insurance
  • Drink driving
  • Tiredness
  • Seat-belts
  • Showing Off
  • Passing
  • Distractions
  • Drugs
  • Speeding


We first signed up to the Honest Truth campaign in November 2019 after we discovered the campaign through the First Car Magazine and reached out to Annette.

In the early days, we would visit local schools within Coventry alongside the West Midlands fire service and IAM Roadsmart to present to young pupils about the risks of drink and drug driving and overall road safety. “The risk of motor vehicle crashes is higher among teens aged 16-19 than among any other age group. In fact, per mile driven, teen drivers in this age group are nearly three times more likely than drivers aged 20 and older to be in a fatal crash.” Given this statistic it is absolutely imperative we educate the younger generations to help reduce fatalities among young drivers.

Younger drivers are significantly at more risk than others, and the Honest truth campaign specifically targets this. Combining what we already do with their materials also, I know I am providing the knowledge to my learners as well as all the learners in the school to understand road safety and how to adopt good driver behaviours.

Instructors are influential on their learners as their driver attitude and behaviours are often duplicated within their pupils. This programme differs from others as the scheme is specifically targeted to a younger audience and provides incentives to ensure the learners get involved. So far, the learners have been eager to get involved and learn the ‘fatal four’ and have understood how this can impact them.

It is important that ADI’s develop new drivers’ behaviour and anything we can do additional to support young or new drivers to understand the seriousness of driving a vehicle can and will save lives. The Honest Truth campaign helps support this and brings local instructors together to work towards a common goal.

If all instructors were to get on board and increase the impact of the campaign, I believe we will see remarkable results. Any additional support we can get from safety campaign groups is worth delivering to new students even if it saves just one life.

Visit the Website and found out how you can get involved at https://thehonesttruth.co.uk/

For more information on instructor training please follow: https://www.smartlearner.com/adi-training/

Leave a Reply

Your email address will not be published. Required fields are marked *